Latest in R3

A Look into the Mind of First Generation Hunters

Marketing in Hunting, R3

A Dive into an Actual Data Set from First Generation Hunters. The holy grail of hunter recruitment is being able to understand the process and thinking of a first generation hunter. By capturing ...

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The Good Reasons Old Hunting Culture is Dying

Marketing in Hunting, R3

An Exploration into the Third Death of Hunting Culture. This already sounds harsh — and mostly ...

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Millennials

Marketing to Millennials is not a Zero-Sum Game

Marketing in Hunting, Millennials and Generation Z, R3

Hunting brands can produce content that appeals to baby boomers, Generation X and...

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Hunting Industry Wake-Up Call: Millennials are Here Now and Everything you Think is Wrong

Marketing in Hunting, Millennials and Generation Z

Breaking down the myths of millennials and their value. The visual that comes to most hunting...

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