Project Brief: For the Future Campaign Video for Theodore Roosevelt Conservation Partnership

Client Overview

Client Name: Theodore Roosevelt Conservation Partnership (TRCP)
Mission: To guarantee all Americans quality places to hunt and fish by uniting and amplifying the voices of sportsmen and sportswomen to advance conservation policies that protect wildlife, habitats, and public land access.
Website: www.trcp.org
Industry: Wildlife Conservation and Advocacy
Objective: Produce a compelling video for the TRCP’s “For the Future” campaign to raise awareness about the importance of conservation, highlight the legacy of hunters and anglers, and inspire action to address modern challenges like wildlife disease, habitat loss, and climate change.

Project Scope

Northwoods Collective was engaged to create a high-impact video for the Theodore Roosevelt Conservation Partnership’s “For the Future” campaign. The video aimed to celebrate the historical role of hunters and anglers in America’s conservation movement, address current threats to wildlife and habitats, and rally support from the TRCP’s 60 million-strong community of sportsmen and sportswomen to secure lasting conservation solutions.

1. Video Concept Development

Objective: Create a narrative that connects the TRCP’s mission to the legacy of conservation and the urgency of modern challenges.

Activities:

Collaborated with TRCP to develop a storyline emphasizing the historical contributions of hunters and anglers since the 1800s, inspired by figures like Theodore Roosevelt and TRCP co-founder Jim Range.

Crafted a script highlighting the success of species recovery (e.g., ducks, whitetail deer, elk) while addressing contemporary issues like wildlife disease, fractured habitats, and climate change.

Structured the video to end with a powerful call-to-action, encouraging viewers to support conservation efforts for habitat and access.

Outcome: Developed a cohesive narrative that balanced historical pride with forward-looking advocacy, resonating with TRCP’s audience of sportsmen and sportswomen.

2. Editing and Post Production

Objective: Ensure the video was polished, impactful, and aligned with TRCP’s brand identity.

Activities:

Edited footage to create a dynamic flow, integrating visuals of wildlife (e.g., elk, pronghorn antelope, native trout) and archival footage.

Added a professional voiceover to narrate the script, created graphics and animations emphasizing the TRCP’s role in uniting over 60 organizational partners and 130,000 individual advocates.

Included subtitles and on-screen text to enhance accessibility and reinforce key messages, such as the need for science-based solutions.

Outcome: Produced a high-quality, accessible video that effectively communicated the TRCP’s mission and inspired action among viewers.

Key Deliverables

  • “For the Future” campaign video (3:30 duration), hosted on TRCP’s YouTube channel.
  • High-resolution footage, archival imagery, and graphics showcasing America’s public lands and wildlife.
  • Edited video with voiceover, subtitles, and on-screen text for accessibility and impact.

Project Outcomes

  • Increased Awareness: Educated hunters, anglers, and conservationists about the TRCP’s role in uniting the community to address modern conservation challenges, such as wildlife disease and habitat loss.
  • Community Engagement: Strengthened TRCP’s connection with their 60 million-strong audience through compelling storytelling and a clear call-to-action, driving support for conservation initiatives.
  • Campaign Support: Enhanced visibility for the “For the Future” campaign, encouraging advocacy and participation in TRCP’s efforts to secure science-based conservation solutions.
  • Brand Reinforcement: Solidified TRCP’s position as a leading voice in conservation, building on the legacy of Theodore Roosevelt and Jim Range to inspire future generations.