With nineteen years of marketing and content creation expertise, Chet founded Northwoods Collective in 2017 and built it into a premiere full service creative agency. Over the past 8 years, NWC has served nearly 100 clients across a broad spectrum of services. Chet has jumped in the trenches with founders to formulate and deploy comprehensive marketing strategies and has come alongside corporate marketing departments and C-suites to support their marketing efforts through content creation, SEO performance audits and roadmaps, sales funnel mapping and automations, UI/UX/customer journey improvements, social media strategy, and more.
Chet has worked with some of the most prominent brands and celebrities in the world – from Jimmy John’s and Verbero Hockey to Shinedown and Kentucky Peerless Distilling Co. – he has had a front row seat to shaping brand narratives and bringing products to market. Creating brand loyalty, communicating value propositions, and understanding the interface between business development, sales, and marketing are the core skills that make Northwoods Collective’s approach to business a success.
Chet has a passion for dynamic storytelling – believing that every person is living out their own distinct story – and to truly connect their story to that of a brand or product is one of the most challenging and rewarding parts of his job. He loves great products that add value to people’s lives and lends his expertise to help those products flourish. Northwoods Collective connects deeply with brands to understand their needs and offers not just brand and marketing diagnoses of what is not working, but also prescriptions for how to fix and improve it.
RJ Hosking is a seasoned business strategist with over two decades of experience leading product innovation, two-sided marketplace growth, and brand transformation. As the former CEO of RareWaters and a senior leader at Patagonia and Zamp Solar (now Dometic), RJ has built a career at the intersection of product design/development, business development, and customer experience—scaling ideas into industry-shaping platforms.
RJ brings deep expertise in marketplace leadership, having architected full-stack DTC strategies, grown supply networks, and led successful fundraising efforts. He’s played an integral role in M&A activities, both as a strategic lead through acquisition and as an advisor identifying new investment and exit opportunities. Whether launching new product lines or fostering brand collaborations, RJ is a connector at heart—bringing together the right people, partners, and strategy to unlock meaningful growth.
RJ’s worked shoulder-to-shoulder with founders, creatives, and C-suites to align product vision with brand, marketing, and sales execution. RJ’s collaborative, cross-functional leadership style and bias toward action make him a trusted partner to companies seeking clarity, scale, and momentum. At the core of his approach is a belief that the best products, marketing and businesses emerge from a deep understanding of the customer—and a strategy that connects all the dots from vision to market.
Marketing + Story
Product + Strategy
Development + Collaboration
Brand + Design
Web + SEO
Video + Photo
Provide part-time CMO and CPO expertise to guide businesses in marketing and product strategies. At the basic support level, clients receive foundational audits, roadmap development, and advisory services for efficient growth. The premium level delivers advanced oversight, including in-depth market analysis, campaign orchestration, product innovation, and cross-functional leadership to accelerate revenue and foster long-term success. Tailored for startups and small teams, these services integrate seamlessly, ensuring measurable results and strategic alignment without the overhead of full-time executives.
Provide targeted, project-based solutions designed to deliver immediate impact for businesses seeking to enhance specific aspects of their product or marketing strategy. These offerings focus on creating foundational assets, such as brand messaging, lead generation tools, product roadmaps, website copy, film and photo content, fundraising and pitch deck support, and strategic plans, tailored to drive measurable results within a defined timeline. Ideal for organizations needing rapid, high-value deliverables, these packages offer structured, one-time interventions to establish or refine critical development and marketing components.
Deliver sustained, strategic support to optimize and scale product and marketing efforts through continuous management and leadership. Encompassing areas like social media, collaborations, email campaigns, SEO, editorial management, and executive-level, product development and marketing oversight, these services ensure consistent brand growth and performance. They are suited for businesses aiming to build long-term audience engagement, improve digital visibility, enhance their product offering, and achieve sustained growth through dedicated, recurring expertise.
