Project Brief: Gunning Series Campaign Videos for Flambeau Outdoors
Client Overview
Client Name: Flambeau Outdoors
Mission: To craft innovative, high-quality hunting and fishing products, rooted in tradition and designed for performance, that enhance the outdoor experience for waterfowlers and sportsmen.
Website: www.flambeauoutdoors.com
Industry: Outdoor Sporting Goods Manufacturing
Objective: Elevate Flambeau Outdoors’ brand to premium status through a series of films showcasing the launch of their Gunning Series decoys, highlighting their craftsmanship, performance, and heritage to engage waterfowlers and reinforce market leadership.
Project Scope
Northwoods Collective was engaged to produce a series of three films to support the product launch of Flambeau Outdoors’ Gunning Series decoys, designed to restore the brand’s premium positioning in the waterfowl hunting market. The films included a profile of the world champion carver behind the designs, a narrative-driven hunt in Idaho showcasing the decoys in action, and a technical video explaining the innovative features of the product. The campaign aimed to connect with waterfowlers and retailers by blending tradition, authenticity, and cutting-edge design.
1. Film Production: Carver Profile
Objective: Highlight the craftsmanship and heritage of the Gunning Series through the story of world champion carver Tom Christie.
Activities:
Produced a documentary-style film featuring Tom Christie, a six-time world champion and Ward Foundation Living Legend, detailing his journey and passion for decoy carving.
Captured footage of Christie’s creative process, including interviews about his early carvings, his work with Flambeau on the Mallard Series, and his inspiration from traditional Chesapeake Bay decoys.
Integrated archival imagery and close-up shots of the six unique Gunning Series designs to emphasize their realism and quality.
Outcome: Delivered a 6-minute, 28-second film that humanized the Gunning Series, showcasing Christie’s expertise and reinforcing Flambeau’s commitment to premium craftsmanship.
2. Film Production: Narrative Hunt in Idaho
Objective: Showcase the Gunning Series decoys in a real-world hunting scenario to demonstrate their effectiveness and appeal to waterfowlers.
Activities:
Filmed a narrative-driven film following a group of waterfowlers on an early-season hunt in Idaho’s public lands, highlighting the decoys’ performance in diverse environments like mud flats and shallow puddles.
Captured authentic moments of camaraderie, persistence, and success, including a memorable first greenhead harvest, to reflect the waterfowling lifestyle.
Emphasized the decoys’ versatility and realistic movement, showcasing their ability to attract birds in challenging conditions.
Outcome: Produced a 7-minute, 40-second film that celebrated the waterfowling spirit, highlighted the Gunning Series’ performance, and connected emotionally with Flambeau’s target audience.
3. Film Production: Technical Features Video
Objective: Explain the innovative design and features of the Gunning Series decoys to position them as the best on the market.
Activities:
Created a technical video detailing the Gunning Series’ patented pending gunning-style keel and rounded bottom, inspired by traditional hand-carved decoys.
Highlighted features like UVision paint technology, plasma-treated paint adhesion, and the decoys’ ability to float in shallow water and mimic live duck movements.
Collaborated with Tom Christie to showcase the six ultra-realistic forms and detailed paint schemes, reinforcing their durability and field performance.
Outcome: Delivered a 2-minute, 21-second video that effectively communicated the Gunning Series’ cutting-edge design, positioning Flambeau as a leader in decoy innovation.
Key Deliverables
- Carver Profile film (6:28 duration), “The Tradition of Flambeau Decoys,” featuring Tom Christie.
- Narrative Hunt film (7:40 duration), “Idaho Waterfowl Hunt,” showcasing the Gunning Series in action.
- Technical Features video (2:21 duration), “Gunning Series Innovation,” highlighting design and performance.
- Gunning Series logo animation, used in all three films
Project Outcomes
- Brand Elevation: Restored Flambeau Outdoors’ premium status by showcasing the Gunning Series’ craftsmanship, innovation, and performance through compelling storytelling.
- Audience Engagement: Connected with waterfowlers through authentic narratives and technical insights, fostering emotional and practical connections to the Gunning Series.
- Product Awareness: Increased visibility and interest in the Gunning Series decoys, driving retailer inquiries and consumer demand among hunting communities.
- Market Positioning: Reinforced Flambeau’s leadership in the waterfowl hunting market by highlighting their blend of heritage and cutting-edge design.
