Fractional Executive Solutions

Provide part-time CMO and CPO expertise to guide businesses in marketing and product strategies. At the basic support level, clients receive foundational

audits, roadmap development, and advisory services for efficient growth. The premium level delivers advanced oversight, including in-depth market analysis,

campaign orchestration, product innovation, and cross-functional leadership to accelerate revenue and foster long-term success. Tailored for startups and

small teams, these services integrate seamlessly, ensuring measurable results and strategic alignment without the overhead of full-time executives.

Strategic Consultation Packages

Provide targeted, project-based solutions designed to deliver immediate impact for businesses seeking to enhance specific aspects of their product or

marketing strategy. These offerings focus on creating foundational assets, such as brand messaging, lead generation tools, product roadmaps, website

copy, film and photo content, fundraising and pitch deck support, and strategic plans, tailored to drive measurable results within a defined timeline. Ideal

for organizations needing rapid, high-value deliverables, these packages offer structured, one-time interventions to establish or refine critical development

and marketing components.

Comprehensive Project Services

Deliver sustained, strategic support to optimize and scale product and marketing efforts through continuous management and leadership. Encompassing

areas like social media, collaborations, email campaigns, SEO, editorial management, and executive-level, product development and marketing oversight,

these services ensure consistent brand growth and performance. They are suited for businesses aiming to build long-term audience engagement, improve

digital visibility, enhance their product offering, and achieve sustained growth through dedicated, recurring expertise.

Fractional CMO Package – Basic

Provide strategic marketing leadership to drive business growth through a tailored, hands-on approach with a six-month minimum contract.

Scope:

Develop and oversee a strategic marketing roadmap, focusing on core priorities such as brand messaging refinement, lead generation strategy, and

basic sales funnel/customer journey optimization.

Services Included:

Bi-weekly strategy sessions to align marketing efforts with business goals.

Development of one key campaign (e.g., email or social media) per month, including planning and oversight of execution.

Website content review and recommendations for improved user engagement and conversions (up to 4 pages/month).

Basic paid advertising oversight (e.g., Google Ads or social media ads) with budget recommendations.

Monthly KPI tracking and performance reporting with actionable insights.

Deliverables:

A streamlined marketing plan updated quarterly, monthly performance reports, and up to 10 hours/week of dedicated CMO support (strategy,

oversight, and consultation).

Timeline:

Six-month minimum commitment, with services delivered weekly or as agreed upon with the client.

Fractional CMO Package – Premium

Deliver comprehensive marketing leadership to transform and scale your marketing efforts with a six-month minimum contract.

Scope:

Develop and execute an advanced strategic marketing roadmap, including brand messaging overhaul, multi-channel lead generation, sales

funnel/customer journey optimization, and paid advertising campaign management.

Services Included:

Weekly strategy sessions to refine goals and align cross-functional teams.

Development and execution of multiple campaigns (e.g., email, social media, content marketing) per month, including content creation oversight and

performance optimization.

Manage comprehensive website overhaul (up to 6 pages/month), including copywriting, UX recommendations, and basic SEO optimization.

Advanced paid advertising management (e.g., Google Ads, social media, retargeting) with A/B testing and budget optimization.

Detailed KPI tracking, monthly performance reports, and quarterly strategy reviews with actionable recommendations.

Leadership in coordinating with internal teams or external vendors to ensure seamless execution.

Deliverables:

A detailed marketing plan updated monthly, comprehensive performance reports, and up to 20 hours/week of dedicated CMO support (strategy,

execution, and team leadership).

Timeline:

Six-month minimum commitment, with services delivered weekly or as agreed upon with the client.

Fractional CPO Package – Basic

Provide focused product leadership to align early-stage product vision with business goals. Ideal for startups or teams launching new offerings or

marketplaces that need executive guidance without full-time overhead.

Scope:

Drive product clarity, roadmap prioritization, and early-stage GTM (go-to-market) coordination.

Services Included:

Bi-weekly product strategy sessions

Development of 3-month product roadmap and feature prioritization

Oversight of 1-2 product launches or marketplace phase

Basic user feedback loop design (MVP iteration, customer interviews)

Monthly reporting aligned with product KPIs and GTM milestones

Deliverables:

3-month roadmap, monthly performance reports, and up to 10 hours/week of dedicated CPO support (strategy, roadmap, consultation)

Timeline:

Six-month minimum commitment, with services delivered weekly or as agreed upon with the client.

Fractional CPO Package – Premium

Deliver end-to-end product leadership to transform or scale your business, with hands-on execution and cross-functional alignment. Ideal for

companies expanding a product portfolio, growing a DTC, wholesaler, or two-sided marketplace, or preparing for investment or acquisition.

Scope:

Lead full product lifecycle, two-sided platform development, and cross-departmental execution with C-suite fluency.

Services Included:

Weekly product strategy sessions and stakeholder syncs

Full ownership of 6-month roadmap with phased execution

Go-to-market alignment with sales/marketing

Marketplace ecosystem design (supply/demand growth strategy)

Collaboration with external dev/design agencies or internal product teams

Monthly KPI tracking, performance reports, and quarterly roadmap review

Investor pitch product framing, deck advisory, and M&A readiness

Deliverables:

Six-month strategic roadmap, performance scorecards, partner briefs, and up to 20 hours/week of executive CPO support (strategy, execution, and

leadership)

Timeline:

Six-month minimum commitment, with services delivered weekly or as agreed upon with the client.

Brand Messaging Package I

Clarify your message to enhance value proposition, brand positioning, and/or product differentiators.

Includes completed brand script, elevator pitch, and tagline

Brand Messaging Package II

Working from existing brand messaging or following Brand Messaging Package I.

Create email campaigns that engage, nurture, and convert leads into loyal customers

Includes a comprehensive email strategy, up to 10 fully written and designed emails, and performance optimization.

SEO Audit and Technical Optimization Package

Conduct a comprehensive SEO audit and implement fixes to resolve all identified technical SEO issues, enhancing website performance and search

engine rankings.

Includes a detailed report outlining findings, prioritized recommendations, and actionable steps for improvement. Includes a post-fix validation report to

confirm resolution of issues.

Website Strategy and Copywriting Package

Develops wireframes and customer-focused website copy for the homepage, about page, and products/services sections to drive conversions and

strengthen brand engagement.

Incorporates basic SEO best practices and collaborative consultation to align with business goals, ensuring a cohesive online presence.

Delivered within 3-4 weeks with up to two revision rounds to refine the content and structure.

Marketing Strategy Workshop Package

Conducts two half-day Zoom sessions to create a tailored marketing roadmap with actionable steps and prioritized initiatives aligned with business

objectives.

Delivers a comprehensive strategic plan through stakeholder alignment and market analysis, ensuring practical and measurable outcomes.

Includes a follow-up consultation to support initial execution and address implementation questions.

Photography Package

Capture high-quality images to enhance brand visuals for marketing campaigns.

Includes one half-day photo shoot (up to 4 hours) with 40-50 edited images.

Covers product photography, headshots, or event coverage, with one revision round.

Short Form Video Package

Produce professional video content to engage audiences and promote brand messaging.

Includes one full day film shoot (up to 7 hours) and one 30-60 second video with scriptwriting, filming, editing, and basic motion graphics.

Delivery in multiple formats optimized for social media and web use.

Brand Film/Narrative Short Film Package

Produce professional video content to engage audiences and promote brand messaging.

Includes 2.5 day film shoot (up to 15 hours), one 5-7 minute film with scriptwriting, filming, editing, and basic motion graphics.

Includes two 30-60 second teaser videos edited from full film

Includes four 15-30 second sizzle videos edited from full film

Delivery in multiple formats optimized for social media and web use.

Product Strategy Workshop Package

Two half-day Zoom sessions to define a clear and actionable product strategy aligned with business objectives and customer needs.

Delivers a comprehensive product roadmap through stakeholder alignment, market fit analysis, and prioritization of key features or product lines.

Includes a follow-up consultation to support early execution, roadmap refinement, and cross-functional team alignment.

Product Line Assortment Strategy Package

Assortment plan covering core, seasonal, and promotional offerings.

SKU rationalization and product lifecycle planning.

Integration with pricing, margin, and sales data.

Assortment map and calendar aligned with product development timelines.

2 strategy sessions + delivery of finalized assortment plan.

Fundraising & Pitch Deck Support Package

Build or refine investor presentations, fundraising strategy, and data narrative.

Storytelling strategy and competitive positioning

Support on financial modeling narrative and market sizing

Three one-on-one prep sessions for investor meetings

Option to coordinate warm introductions via strategic network

Social Media Management

Develop and execute a comprehensive social media strategy to enhance brand presence and engagement across platforms.

Includes scheduling, community management, and monthly performance reporting across 2-3 platforms (e.g., Instagram, Facebook, TikTok). Does not

include content creation.

Incorporates basic paid ad management and audience targeting optimization.

Email List Management

Build and maintain an engaged email subscriber base with targeted campaigns.

Includes list segmentation, email design, automation setup for up to 8 emails/month, and performance analytics with A/B testing.

Ensures compliance with email marketing regulations (e.g., CAN-SPAM).

Graphic Design

Create visually compelling assets to elevate brand identity across digital and print media.

Includes design of 12 graphics/month (e.g., social media posts, infographics, banners) and one revision round per asset.

Provides files in multiple formats (e.g., PNG, JPEG, PDF) for versatile use.

Editorial Management

Curate and produce high-quality written content to support brand storytelling and thought leadership.

Includes creation and editing of 4 blog posts or articles/month, content calendar planning, and alignment with SEO goals.

Ensures consistent brand voice and editorial standards.

SEO Management

Optimize website visibility and organic traffic through strategic search engine optimization.

Includes keyword research, on-page SEO, link-building strategies, and monthly performance reports.

Focuses on improving search rankings and driving qualified traffic.

Product Design & Development Management

Manage creative, technical, and production workflows to deliver products that are market-ready and consumer-focused.

Concept-to-launch leadership for 1–2 key products or capsule collections

Vendor communication and timeline management

Collaboration with design, sourcing, and development partners

Technical package (tech pack) oversight and sample review process

Weekly milestone check-ins and progress reports

Brand Collective Strategy Management

Curate, negotiate, and manage cross-brand collaborations from idea to launch, including internal and external alignment.

Outreach to targeted brand partners (2–4 vetted introductions)

Concept development and collaboration proposal

Shared launch calendar and asset coordination

Optional press/PR coordination and launch planning

Monthly updates through execution