The Major Issues of Hunting are Different by Generation

Marketing in Hunting, Millennials and Generation Z, R3

How does hunting culture appeal to a belief-driven audience in an age of polarization? We do not have to look far to find aspects of our...

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The Message of Conservation Failed

R3 • 3 Comments

A candid look at how the word conservation has been weaponized rather than celebrated. The neighborhood party is underway. It’s the...

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What is R3 in Hunting?

R3 • 12 Comments

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A Look into the Mind of First Generation Hunters

Marketing in Hunting, R3 • One Comment

A Rare Dive into an Actual Data Set from First Generation Hunters. The holy grail of hunter recruitment is being able to understand the...

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The Good Reasons Old Hunting Culture is Dying

Marketing in Hunting, R3 • One Comment

An Exploration into the Third Death of Hunting Culture. Check out the last two issues of Hunt Rising our industry print publication:Hunt...

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Stop Pissing off the Little Voice inside People’s Heads – Tell a Story

Marketing in Hunting, R3, Storytelling

Take three seconds to evaluate my statement about you: “I am 100 percent positive that you talk to yourself all day long.” 1 … 2 …...

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The Social Influence of R3 Marketing – “Just Say No”

Marketing in Hunting, R3

A look into data related to social influence of negative messaging. Joey, a high school student dressed in blue jeans and red Adidas shirt...

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R3 – Cracking the Recruitment Code with Lifestyle Branding

Marketing in Hunting, R3 • 3 Comments

R3 is on everyone’s mind in the outdoor industry. The threat of a fading generation, coupled with a lack of interest from new...

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The Word Sport in Hunting

Marketing in Hunting, R3 • 2 Comments

What comes to mind when you hear hunting referred to as a sport? This may be a sore subject for many and it may take some time to wrap your...

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