R3

The Message of Conservation Failed

R3 • 3 Comments

A candid look at how the conservation sales pitch is failing to recruit new hunters. If the message of conservation was effective, the R3...

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What is R3 in Hunting?

R3 • 11 Comments

An explanation of the “R3” or Recruit, Retain, Reactivate Movement in Hunting. The room was packed full of people from all...

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The Good Reasons Old Hunting Culture is Dying

Marketing in Hunting, R3

An Exploration into the Third Death of Hunting Culture. This already sounds harsh — and mostly because if you think of the big buck and...

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Marketing to Millennials is not a Zero-Sum Game

Marketing in Hunting, Millennials and Generation Z, R3

Hunting brands can produce content that appeals to baby boomers, Generation X and millennials all in one campaign. Somewhere...

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The Social Influence of R3 Marketing – “Just Say No”

Marketing in Hunting, R3

A look into data related to social influence of negative messaging. Joey, a high school student dressed in blue jeans and red Adidas shirt...

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Normalizing Women within Hunting Culture

Marketing in Hunting, R3 • 2 Comments

Despite a commitment to equal rights, we live in a world full of sexism, pay inequality and a whole other run of things that alienate...

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The Word Sport in Hunting

Marketing in Hunting, R3 • 2 Comments

What comes to mind when you hear hunting referred to as a sport? This may be a sore subject for many and it may take some time to wrap your...

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