2019 National Upland Bird Hunting Survey Executive Summary

R3

A look at the methodology and purpose at the 2019 Northwoods Collective Data Research Check out the this issue of Hunt Rising our industry...

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The Major Issues of Hunting are Different by Generation

Marketing in Hunting, Millennials and Generation Z, R3

How does hunting culture appeal to a belief-driven audience in an age of polarization? We do not have to look far to find aspects of our...

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The Message of Conservation Failed

R3 • 3 Comments

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What is R3 in Hunting?

R3 • 12 Comments

An explanation of the “R3” or Recruit, Retain, Reactivate Movement in Hunting. The room was packed full of people from all...

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A Look into the Mind of First Generation Hunters

Marketing in Hunting, R3 • One Comment

A Rare Dive into an Actual Data Set from First Generation Hunters. The holy grail of hunter recruitment is being able to understand the...

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The Good Reasons Old Hunting Culture is Dying

Marketing in Hunting, R3 • One Comment

An Exploration into the Third Death of Hunting Culture. Check out the last two issues of Hunt Rising our industry print publication:Hunt...

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Marketing to Millennials is not a Zero-Sum Game

Marketing in Hunting, Millennials and Generation Z, R3

Hunting brands can produce content that appeals to baby boomers, Generation X and millennials all in one campaign. Somewhere...

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Breaking Hunting Myths: Millennials are the Future

Marketing in Hunting, Millennials and Generation Z

Millennials have a bad wrap in the hunting community. But that reality is they have vale and cash to make the industry boom. The visual...

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Understanding Social Media Marketing in the Hunting Industry

Marketing in Hunting, Social Media

How to be in the top hunting social media accounts of 2019. The hunting industry has always struggled on social media....

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The Social Influence of R3 Marketing – “Just Say No”

Marketing in Hunting, R3

A look into data related to social influence of negative messaging. Joey, a high school student dressed in blue jeans and red Adidas shirt...

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Normalizing Women within Hunting Culture

Marketing in Hunting, R3 • 2 Comments

Despite a commitment to equal rights, we live in a world full of sexism, pay inequality and a whole other run of things that alienate...

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The Word Sport in Hunting

Marketing in Hunting, R3 • 2 Comments

What comes to mind when you hear hunting referred to as a sport? This may be a sore subject for many and it may take some time to wrap your...

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