Author: admin

The Message of Conservation Failed

R3 • 3 Comments

A candid look at how the conservation sales pitch is failing to recruit new hunters. If the message of conservation was effective, the R3...

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What is R3 in Hunting?

R3 • 11 Comments

An explanation of the “R3” or Recruit, Retain, Reactivate Movement in Hunting. The room was packed full of people from all...

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About Northwoods Collective

Northwoods Collective Story • One Comment

Northwoods Collective is an outdoor creative agency dedicated to rebranding and rediscovering the outdoors. From our award-winning brand,...

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The Good Reasons Old Hunting Culture is Dying

Marketing in Hunting, R3

An Exploration into the Third Death of Hunting Culture. This already sounds harsh — and mostly because if you think of the big buck and...

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Services We Provide

Northwoods Collective Story

CONSULTING Need help imagining the future of your brand? Looking for research, advice, and ideas for 2020 and beyond? Northwoods Collective...

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Breaking Hunting Myths: Millennials are the Future

Marketing in Hunting, Millennials and Generation Z

Millennials have a bad wrap in the hunting community. But that reality is they have vale and cash to make the industry boom. The visual...

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Stop Pissing off the Little Voice inside People’s Heads – Tell a Story

Marketing in Hunting, R3, Storytelling

Take three seconds to evaluate my statement about you: “I am 100 percent positive that you talk to yourself all day long.” 1 … 2 …...

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The Social Influence of R3 Marketing – “Just Say No”

Marketing in Hunting, R3

A look into data related to social influence of negative messaging. Joey, a high school student dressed in blue jeans and red Adidas shirt...

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R3 – Cracking the Recruitment Code with Lifestyle Branding

Marketing in Hunting, R3 • 3 Comments

R3 is on everyone’s mind in the outdoor industry. The threat of a fading generation, coupled with a lack of interest from new...

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The Word Sport in Hunting

Marketing in Hunting, R3 • 2 Comments

What comes to mind when you hear hunting referred to as a sport? This may be a sore subject for many and it may take some time to wrap your...

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